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This is what an
Partnerships with social enterprises are
bringing women together and helping
them to take charge of their future
handicraft and making them more
Since 2013, IKEA has been setting
up partnerships through its social modern and commercial,' she says. The
entrepreneur initiative, creating jobs latest result is INNEHÅLLSRIK, a limited
for thousands of talented women in parts edition collection that includes banana
of the world where it's most needed.
So far there have been 21 co-created
collections and 17 social-enterprise
partners, including two in India -
Rangsutra and Industree. Both empower centuries of weaving tradition in India
women to support their families by
building sustainable livelihoods and
nurturing local handicraft traditions
fibre baskets, handwoven blankets
and cushion covers. With it, product
developer Stina Engler and designer
Sarah Fager wanted to embrace the
Every piece is unique, says Ann-Sofie.
It's important to tell the story behind the
products- how important it is for rural
women to get an income and fair working
conditions. This gives them added value.'
As the initiative's partner development
leader, Ann-Sofie Gunnarsson works with
artisans from some of the most remote
parts of the planet. The creativity in
these collaborations lies a lot in the
social enterprises- using traditional
INNEHALLSRIK will be available in
Southampton, Wembley, Tottenham,
Leeds and Lakeside from April 2018.