Alcohol Free
Alcohol Free
This year, a total of 5.8m consumers
(12% of GB consumers) took part in
Dry January this year, 49% of which were
aged 18-34. Mainly for health reasons (28%).
● The main substitution for alcohol is standard soft
drinks, but there is also a great opportunity to
capitalise on the No & Low category, which has
been seeing exponential volume (+46%) &
value (+50%) growth and is now worth £72m.
70cl
738533
£9.49
● And this is not confined to Dry January,
50% of GB consumers find no/low alcohol
options appealing, so there is an opportunity to
capitalise on this for the remainder of the year.
●
Outlets must driver relevance for all
consumers: With proliferating trends such as
Mocktails & Non-Alcoholic Spirits, Dry January
could be a great platform to showcase these
trendy drinks.
Ensuring an effective strategy for January,
including drink innovations, can prove
successful for publicans, given the propensity
for these consumers to trail drink when visiting:
45% of those participating in Dry January
try new drinks every/most times they visit the
On trade (+27 pp vs the average GB).
receive A FREE
70cl BOTTlE
NETS to £11.09 per bottle
When you buy any 3x 70cl bottles
of Lyre’s Non-Alcoholic Spirits
667301
667312
667323
£14.79
Lyre’s G & T
Lyre’s Dark ‘n Spicy
Lyre’s Pink Gin Fizz
45ml Lyre’s Dry
London Spirit
120ml premium bottled
tonic water
1 pink grapefruit slice
60ml Lyre’s Dark Cane OR
Lyre’s Spiced Cane
15ml lime juice
7.5ml premium vanilla syrup
90ml premium bottled
ginger beer
30ml Lyre’s Dry
London Spirit
30ml Lyre’s Italian Orange
90ml premium bottled
elderf lower tonic
1 orange slice
1 plump mint sprig
METHOD: add ingredients
in glass, fill with ice, stir.
GLASS: highball
GARNISH: rosemary sprig
70cl
Order Online
bbfoodservice.co.uk
METHOD: add ingredients
in glass, fill with ice, stir.
GLASS: highball
GARNISH: lime wheel
METHOD: add ingredients
in glass, fill with ice, stir.
GLASS: highball
GARNISH: orange slice &
plump mint sprig
For more serving suggestions, visit www.lyres.co.uk/recipes.
Libations!
Call
01738 646666
Download the
BBFoodservice App
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