Contents
Contents
2 - 3 Whisk(e)y
4 - 5 Mixed Spirits
6 - 7 Gin
8 - 9 Vodka
10 Rum
11 - 12 Liqueurs/Vermouth
13 Shots
14 PPS/Cocktails
15 - 17 Alcohol Free
18 - 19 Beer
20 Cider
21 - 22 Wine
23 Sparkling Wine
24 - 28 Non Licensed
Contents
BURNS NIGHT
25th January
3 House Pour Spirits
4 - 7 Students Return Week
Scotch whisky is the
12 - 14
Vodka popular choice of
most
15 - 17 Gin
whisky on Burns night,
18 - 19 Rum
and
publicans should stock
20
Whisky
21 American
Whiskey variants
premium
32 - 23 Liqueurs
to benefit from
24 - 26 PPS
the consumers’
27 Hard Seltzers
28 - 31 Beer
brand preferences.
2.7
million
G
8 - 9 Halloween
10 - 11 Mixed Spirits
32 - 34 Cider
35
- 37 Wine
● There is opportunity to benefit from
38 Sparking
Wine
these consumers,
as they are highly
39 International
Ginspend
& Tonic+54%
Day more than
engaged and
in their visits
40 -average
44 Non Licensed
● £17.72 is the average spend for Burns
Night Consumers on a Drinking
Occasion in the On Trade vs £14.05
GB average
2
B consumers
have visited
the
on trade on a
Burns Night
Occasion.
● Whisky, as expected, is the no1. spirit chosen
by consumers on Burns night. Therefore, it is
important to stock a range of brands as these
consumers show a higher potential for spend,
making it a fruitful opportunity for publicans
● Burns night also takes place during Dry January,
so it is important to plan in advance to capitalise
on the occasion
Drinks Express 7th January - 3rd February 2022
