Gin
International
Gin
Day
£54m category
Saturday
12th June
● Within Gin, Premium is growing
(+3pp value YOY)
●
● Flavoured Gun fuelling the category
growth (+8pp value share of Gin YOY)
● Flavoured Gin now makes up for
42% of total Gin volume sales
Gordon’s Gin
London Dry &
Pink Gin account
for 39% of total
Gin volume.
Gordons Pink Gin
is the No.1 Spirits
brand since the
trade re-opened.
Get the right range by
stocking the best sellers
then add choice through
Premium & Flavoured Gin!
TOP TIP
Pink Gin makes up for
58% of Flavoured volume
Top 3 Flavoured Gin brands by volume
1. Gordon’s Pink (44% share)
2. Beefeater Blood Orange (6% share)
3. Whitley Neill Rhubarb & Ginger (5% share)
TOP GIN BRANDS
20
Top 10 Gin brands make up 82% of volume
Drinks Express 21st May - 15th July 2021
Source: CGA Sept 2020
